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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Michael Fabricant and the tweet about Yasmin Alibhai-Brown

Conservative MP for Lichfield

What was posted

Michael Fabricant tweeted that he might punch journalist Yasmin Alibhai-Brown if they appeared together on a programme.

Michael Fabricant biography

Why it mattered

He withdrew the comment and apologised after criticism. The coverage concerned a threat directed at a named journalist, so the archive links to the reporting for the full wording.

Sources

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Zarah Sultana and the tweet about the “party of the 1%”

Labour MP for Coventry South (newly elected)

What was posted

Zarah Sultana criticised the Conservatives’ record on public services and challenged the way the press used the phrase “class war”.

Original post on X Zarah Sultana on X

Why it mattered

The post appeared early in her first term as the Labour MP for Coventry South. The Canary’s coverage gives the text of the tweet and the immediate political context.

Sources

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Boris Johnson and “A fantastic year for Britain”

Conservative Prime Minister

Video excerpt

This is going to be a fantastic year for Britain.

At the start of January 2020, Boris Johnson used a video to predict a good year for Britain.

Original post on X Boris Johnson on X

Why it mattered

The post predated the pandemic and followed the Conservatives’ December election victory. It was rediscovered at the end of 2020 as a record of how the government had framed the coming year.

Sources

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Austin Mitchell and the Pfizer and AstraZeneca takeover tweet

Labour MP for Great Grimsby

What was posted

Austin Mitchell used a sexual-violence comparison when tweeting about Pfizer’s proposed takeover of AstraZeneca.

Original post on X Austin Mitchell on X

Why it mattered

The comparison drew criticism from ministers and diverted attention from the merits of the takeover. Mitchell refused to apologise, according to contemporaneous reporting.

Sources

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Grant Shapps and the beer and bingo Budget tweet

Conservative Conservative Party chairman

What was posted

Grant Shapps shared a Conservative graphic promoting the cuts to beer duty and bingo tax in George Osborne’s 2014 Budget.

Original post on X Grant Shapps on X

Why it mattered

Critics called the graphic patronising for the way it described working people’s leisure. Nick Clegg, then Cameron’s coalition deputy, publicly dismissed it as silly.

Sources

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Ed Miliband and the House of Commons catering joke

Labour MP for Doncaster North

What was posted

Ed Miliband posted a photograph from Commons catering with a joke about the catering team’s sense of humour.

Original post on X Ed Miliband on X

Why it mattered

The catering detail made an ordinary Westminster scene part of the online commentary around the Brexit votes. PoliticsHome included the post in its 2019 retrospective.

Sources

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Ben Bradley and the Jeremy Corbyn libel and apology

Conservative MP for Mansfield

What was posted

Ben Bradley deleted a tweet making a false allegation about Jeremy Corbyn and subsequently issued an unreserved public apology.

Original post URL (reported deleted) Ben Bradley on X

Why it mattered

The apology and settlement followed a legal complaint by Corbyn. The episode is a documented example of an MP facing legal consequences over a tweet, and the archive links to reporting of the correction.

Sources

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David Cameron and the Obama phone call photo

Conservative Prime Minister

What was posted

David Cameron shared a photo of himself on the phone to US president Barack Obama during talks about Russia’s actions in Ukraine.

David Cameron biography

Why it mattered

Patrick Stewart and other Twitter users posted their own versions of the photograph. The parodies became part of the story of a picture intended to convey a serious diplomatic call.

Sources

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Chuka Umunna and the Independent Group’s Nando’s trip

The Independent Group MP for Streatham

What was posted

Chuka Umunna posted a photo of members of the newly formed Independent Group having dinner at Nando’s before Commons votes.

Original post on X Chuka Umunna on X

Why it mattered

The group was then a breakaway of MPs who had left Labour and the Conservatives. The dinner photo was an informal early public image of the group and drew jokes about its Tiggers nickname.

Sources

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Rory Stewart and the Halloween pumpkin tweet

Independent MP (whip withdrawn Sep 2019)

What was posted

Rory Stewart shared a Halloween photograph of a pumpkin carved in his likeness and joked about finding it on a London doorstep.

Original post on X Rory Stewart on X

Why it mattered

By then Stewart was no longer sitting as a Conservative MP. The joke carried the self-deprecating style of his leadership campaign into the period when he was running for London mayor.

Sources

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