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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Nadine Dorries and the tweet backing Boris Johnson

Conservative Culture Secretary

What was posted

Nadine Dorries publicly backed Boris Johnson after Rishi Sunak and Sajid Javid quit the Cabinet.

Nadine Dorries on X

Why it mattered

Dorries was culture secretary. Her response set out the loyalist position on an evening when ministers and MPs were publicly choosing whether to support Johnson.

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Sajid Javid and the resignation as Health Secretary

Conservative Health Secretary

Excerpt

I regret that I can no longer continue in good conscience.

Sajid Javid posted that he had resigned as health secretary and shared the letter he had sent to Boris Johnson.

Original post on X Sajid Javid on X

Why it mattered

The statement came before Rishi Sunak’s resignation on the same evening. The government’s published exchange records both Javid’s reasons and Johnson’s response.

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Rishi Sunak and the resignation as Chancellor

Conservative Chancellor of the Exchequer

Caption excerpt

My letter to the Prime Minister below.

Rishi Sunak announced on Twitter that he was resigning as Chancellor and attached his letter to Boris Johnson.

Original post on X Rishi Sunak on X

Why it mattered

The post followed Sajid Javid’s announcement by minutes. The loss of two Cabinet ministers in one evening accelerated the crisis over Johnson’s handling of the Chris Pincher affair.

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Joanna Cherry and the Humza Yousaf retweet

Scottish National Party MP for Edinburgh South West

What was posted

Joanna Cherry reposted a Wings Over Scotland post making a claim about Humza Yousaf during the SNP leadership campaign.

Cherry’s response on X Joanna Cherry on X

Deleted/corrected.

Why it mattered

The repost drew criticism from fellow SNP members. Cherry’s spokesperson said she had intended to comment and had reposted it by mistake.

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Ed Miliband and the “Pure and Simple” mansion tax tweet

Labour Leader of the Opposition

What was posted

Ed Miliband invoked Hear’Say’s song “Pure and Simple” while defending Labour’s mansion tax proposal after criticism from Myleene Klass.

Original post on X Ed Miliband on X

Why it mattered

Klass had challenged him on ITV’s The Agenda. The Twitter reply took their television exchange to a second audience and tried to steer discussion back to the proposed tax.

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Kirsty Blackman and the retweet about Joanna Cherry

Scottish National Party MP for Aberdeen North

What was posted

Kirsty Blackman reposted a call for the SNP to expel Joanna Cherry during an internal dispute over gender recognition.

Kirsty Blackman biography

Retweet deleted hours later.

Why it mattered

The repost put a public disagreement between SNP colleagues back in the news. Holyrood reported that Blackman removed it and separately called on the party to address transphobia.

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Sayeeda Warsi and the Gaza resignation announcement

Conservative Minister (Baroness)

Excerpt

With deep regret I have this morning written to the Prime Minister

Sayeeda Warsi used Twitter to announce she was leaving the government and to share her resignation letter over its position on Gaza.

Original post on X Sayeeda Warsi on X

Why it mattered

Warsi was a senior Foreign Office minister. The publication of the letter made her reasons public immediately and led to a written response from David Cameron.

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Zarah Sultana and the 2,612% food bank claim

Labour MP for Coventry South

Excerpt

Foodbank use went up 2,612% while David Cameron was Prime Minister.

Zarah Sultana replied to David Cameron’s volunteering post by saying food bank use had risen by 2,612% during his premiership.

Original post on X Zarah Sultana on X

Why it mattered

Full Fact found that parcels distributed through the Trussell Trust rose by roughly that amount. Its network also expanded substantially during those years. The figures cover one network, and on their own cannot establish the change in nationwide food insecurity.

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David Cameron and the food project volunteering tweet

Conservative Former Prime Minister

What was posted

David Cameron posted about volunteering at a local food project after his time as prime minister.

Original post on X David Cameron on X

Why it mattered

Zarah Sultana replied with a figure about food bank parcels during his premiership. The original post and the reply together show how a volunteering photo turned into a debate over the use of a national statistic.

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Helen Goodman and the tweet about new Conservative ministers

Labour MP, shadow minister

What was posted

Helen Goodman posted a disparaging comment about women appointed to David Cameron’s government in a reshuffle.

Helen Goodman biography

Why it mattered

The remarks drew criticism from ministers including Nicky Morgan, and Goodman issued an unreserved apology. It became a story about the reception of the new ministers alongside the reshuffle itself.

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