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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Jo Swinson and jacob Rees-Mogg on the Commons benches

Liberal Democrat Leader

What was posted

Jo Swinson shared the image of Jacob Rees-Mogg reclining on the Commons front bench and made it a joke about the impact of Brexit on the economy.

Original post on X Jo Swinson on X

Why it mattered

The photograph circulated widely during the 3 September sitting. Swinson’s caption repurposed an image of parliamentary behaviour as part of the Liberal Democrats’ argument against Brexit.

Sources

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Jeremy Corbyn and the polling station NHS meme

Labour Leader of the Labour Party

What was posted

Jeremy Corbyn posted a polling-station meme in which a conversation about the cold turned into a line about the NHS.

Original post on X Jeremy Corbyn on X

Why it mattered

The post appeared two days before polling day. The joke took a central Labour campaign argument about the NHS and put it in a format made to be shared on Twitter.

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David Gauke and the poolside Brexit joke

Conservative MP, former Justice Secretary

What was posted

David Gauke shared a holiday photo from beside a pool and used it to make a joke about the Brexit debate.

Original post on X David Gauke on X

Why it mattered

Gauke had left the government when Boris Johnson took office and was a Conservative critic of leaving without a deal. The photograph turned a break from Westminster into a comment about a debate he still could not escape.

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Priti Patel and “Get Breakfast Done”

Conservative Home Secretary

Excerpt

#GetBreakfastDone

After the Conservatives won the election, Priti Patel thanked voters and changed the campaign’s “Get Brexit Done” slogan into a joke about breakfast.

Original post on X Priti Patel on X

Why it mattered

It appeared the morning after polling day. The gag depended on an election slogan that readers had been hearing for weeks.

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David Gauke and the Piers Morgan interview joke

Independent Candidate, South West Hertfordshire

What was posted

David Gauke tagged the Good Morning Britain presenters in a joke about whether he was avoiding an interview.

Original post on X David Gauke on X

Why it mattered

The post came just before polling day, when Gauke was standing as an independent. Its point was an in-joke about the way broadcast interviews had become a campaign story in their own right.

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Angela Rayner and the Conservative benches in emojis

Labour Shadow Education Secretary

Reply text

Allow me to do the other side

Angela Rayner responded to James Cleverly’s emoji picture of the Labour benches with one of the Conservative side.

Original post on X Angela Rayner on X

Why it mattered

The two posts work as a pair. Cleverly established the format and Rayner used it to return the joke across the Commons floor.

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James Cleverly and the Labour benches in emojis

Conservative Party deputy chair

What was posted

James Cleverly arranged emojis to depict the Labour benches in the House of Commons.

Original post on X James Cleverly on X

Why it mattered

The graphic was a workaround for the restrictions on taking photos in the chamber. Angela Rayner answered with her own version of the benches on the other side.

Sources

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Matt Hancock and the Fraserburgh harbour photo

Conservative Health Secretary

What was posted

Matt Hancock posted a photograph of himself looking out across Fraserburgh harbour and linked the visit to the case for the Union.

Original post on X Matt Hancock on X

Why it mattered

The picture was intended as campaign material in Scotland. The staged-looking pose drew attention of its own, and PoliticsHome included it in its retrospective of the 2019 election period.

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Michael Gove and the Stormzy reply

Conservative Chancellor of the Duchy of Lancaster

What was posted

Michael Gove responded to Stormzy during the election campaign by borrowing a line from one of the musician’s songs.

Original post on X Michael Gove on X

Why it mattered

Stormzy had backed Jeremy Corbyn. Gove’s reply put a senior Conservative minister directly into a campaign exchange about a celebrity endorsement.

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Jess Phillips and the “Esquire” profile name

Labour MP for Birmingham Yardley

Tweet text

Changed my profile name

Jess Phillips shared a screenshot of her new Twitter display name after reports about Jacob Rees-Mogg’s rules for official correspondence.

Original post on X Jess Phillips on X

Why it mattered

The rules included forms of address such as Esq. Phillips turned the story into a joke about her own name, using the editable profile field as the punchline.

Sources

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