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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Boris Johnson and the positive coronavirus test announcement

Conservative Prime Minister

What was posted

Boris Johnson published a video announcing he had tested positive for coronavirus and was self-isolating.

Original post on X Boris Johnson on X

Why it mattered

Downing Street confirmed the test result the same day. The post came days after the first UK lockdown announcement and was an unusual instance of a sitting prime minister announcing a personal diagnosis directly on social media.

Sources

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Suella Braverman and the letter to Rishi Sunak after being sacked

Conservative Home Secretary at the time of dismissal

What was posted

Suella Braverman made public a letter criticising Rishi Sunak the day after he removed her as home secretary.

Suella Braverman biography

Why it mattered

The letter set out Braverman’s account of their earlier political agreement and accused Sunak of failing to deliver commitments. Its publication carried the dispute beyond the Cabinet reshuffle.

Sources

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David Frost and the tweet backing Sunak and Javid’s resignations

Conservative Lord Frost, former Brexit minister

What was posted

David Frost publicly backed Rishi Sunak and Sajid Javid’s decision to resign from Boris Johnson’s Cabinet.

David Frost biography

Why it mattered

Frost had been Johnson’s Brexit negotiator. His response showed that the resignations had support from a former minister closely associated with Johnson’s Brexit policy.

Sources

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Dominic Raab and the resignation after the bullying inquiry

Conservative Deputy PM and Justice Secretary

What was posted

Dominic Raab shared his resignation letter after Adam Tolley KC reported on complaints about his conduct.

Dominic Raab biography

Why it mattered

Raab resigned as deputy prime minister and justice secretary. In his letter he contested aspects of the findings while referring to his commitment to resign if the inquiry found bullying.

Sources

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Neil Coyle and the tweet about rebuilding trust with Jewish communities

Labour MP for Bermondsey and Old Southwark

What was posted

Neil Coyle used Twitter to argue that Labour should prioritise rebuilding trust with Jewish communities.

Original post on X Neil Coyle on X

Why it mattered

His post was one response to the decision to restore Jeremy Corbyn’s party membership. Other Labour MPs used the same platform to press for Corbyn to regain the parliamentary whip.

Sources

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Richard Burgon and the tweet about division in Labour

Labour MP for Leeds East

What was posted

Richard Burgon argued on Twitter that a divided Labour Party benefited the Conservatives during a national crisis.

Original post on X Richard Burgon on X

Why it mattered

The intervention came amid disagreement over Jeremy Corbyn’s party membership and the decision to withhold the parliamentary whip. It expressed one side of a dispute that continued after Corbyn’s readmission.

Sources

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Zarah Sultana and the tweet about Jeremy Corbyn’s Labour status

Labour MP for Coventry South

What was posted

Zarah Sultana argued that Jeremy Corbyn should be regarded as a Labour MP after his readmission to the party.

Original post on X Zarah Sultana on X

Why it mattered

Corbyn’s party membership had been restored, but Keir Starmer had withheld the parliamentary whip. The wording of the tweet captured the public dispute over that difference.

Sources

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Andrew Gwynne and the apology for WhatsApp comments

Labour Health minister at the time of dismissal

What was posted

Andrew Gwynne posted an apology on X for comments made in a WhatsApp group after he was removed as a health minister.

Andrew Gwynne on X

Why it mattered

The apology was a public response to private messages that had come to light. The reporting documents his removal, and the Commons standards report sets out the later findings.

Sources

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Zarah Sultana and the tweet welcoming Jeremy Corbyn’s readmission

Labour MP for Coventry South

What was posted

Zarah Sultana welcomed Jeremy Corbyn’s readmission to the Labour Party after a disciplinary panel lifted his suspension.

Original post on X Zarah Sultana on X

Why it mattered

Party membership and the right to sit as a Labour MP were separate decisions. The next day that distinction became central to the dispute, when Keir Starmer declined to restore the parliamentary whip.

Sources

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Bob Blackman and the repost about Shabana Mahmood

Conservative MP, chair of the 1922 Committee

What was posted

Bob Blackman reposted a message questioning Home Secretary Shabana Mahmood’s loyalties on the basis of her religion.

Bob Blackman biography

Why it mattered

Labour MPs called on Blackman to apologise. He told PoliticsHome that sharing the post did not signify endorsement.

Sources

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