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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Lauren Edwards’s 2009 tweet about Estonians

Labour parliamentary researcher

What was posted

Lauren Edwards posted a disparaging comment about Estonians in June 2009, while she was working as a parliamentary researcher for Labour MPs.

Edwards’s 2024 apology on X Lauren Edwards on X

Why it mattered

The deleted tweet resurfaced in August 2024, after Edwards was elected as the Labour MP for Rochester and Strood. She apologised for a series of old posts. Sky News reports the month and wording of this one, while PA’s coverage reproduces her apology.

Sources

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Andrew Bridgen and the Covid vaccine tweet and loss of the whip

Conservative MP for North West Leicestershire

What was posted

Andrew Bridgen posted a comparison between Covid vaccination and the Holocaust.

Andrew Bridgen biography

Why it mattered

The Conservatives suspended the whip after the post. The Associated Press reported the party’s response, and Full Fact examined a separate vaccine claim made by Bridgen during the same period.

Sources

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Kwasi Kwarteng and the letter after being sacked as Chancellor

Conservative Chancellor

What was posted

Kwasi Kwarteng published his letter after Liz Truss asked him to step down as Chancellor.

Original post on X Kwasi Kwarteng on X

Why it mattered

The dismissal followed market turmoil after the September mini-budget. The government’s published exchange records that the prime minister had asked him to stand aside.

Sources

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Diane Abbott and the “divide and rule” tweet

Labour Shadow public health minister

Excerpt

White people love playing ‘divide & rule’

Diane Abbott used the phrase “divide and rule” in a Twitter exchange about how the media used the term “black community”.

Diane Abbott biography

Why it mattered

She apologised after criticism that her tweet had generalised about white people. The exchange followed the convictions of two men for the murder of Stephen Lawrence.

Sources

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Aidan Burley and the London 2012 Olympic opening ceremony tweets

Conservative MP for Cannock Chase

Excerpt

leftie multicultural crap

During Danny Boyle’s opening ceremony for the London Olympics, Conservative MP Aidan Burley criticised its portrayal of multicultural Britain in a series of tweets.

Aidan Burley biography

Why it mattered

The remarks drew criticism from his own party as well as from other viewers. David Cameron subsequently described the comments as idiotic. The dispute was about the picture of Britain the ceremony presented to a global audience.

Sources

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Matt Hancock and the resignation video after breaking Covid rules

Conservative Health Secretary

What was posted

Matt Hancock posted a video announcing his resignation as health secretary after CCTV footage showed him embracing an aide.

Matt Hancock biography

Why it mattered

He acknowledged breaking the social distancing guidance. The video gave his public explanation, while a separate letter set out his resignation formally.

Sources

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Rebecca Long-Bailey and the Maxine Peake tweet and dismissal

Labour Shadow Education Secretary

What was posted

Rebecca Long-Bailey shared an interview with actor Maxine Peake and praised Peake in her tweet. The interview contained a disputed claim about police training.

Rebecca Long-Bailey biography

Why it mattered

Keir Starmer dismissed Long-Bailey as shadow education secretary that day. The decision prompted a dispute about how to treat a claim contained in an article that a politician had shared.

Sources

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Douglas Ross and the resignation over the Dominic Cummings row

Conservative Scotland Office minister

What was posted

Douglas Ross shared his decision to resign as a Scotland Office minister over the government’s response to Dominic Cummings’s lockdown trip.

Douglas Ross biography

Why it mattered

Ross said he could not justify the government’s position to constituents who had followed the restrictions through serious personal difficulties. He was the first minister to resign over the episode.

Sources

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Boris Johnson and the NHS thank-you video after leaving hospital

Conservative Prime Minister

What was posted

After leaving hospital, Boris Johnson posted a video thanking NHS staff. He singled out nurses Jenny McGee and Luis Pitarma for their care.

Original post on X Boris Johnson on X

Why it mattered

This was his first public video since leaving hospital. Downing Street confirmed he was recovering away from work, and the message gave the public a first-hand account of his treatment.

Sources

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Zarah Sultana and the announcement of her departure from Labour

Independent MP for Coventry South

What was posted

Zarah Sultana announced on X that she was leaving Labour and intended to help launch a party with Jeremy Corbyn.

Zarah Sultana biography

Why it mattered

Corbyn’s own initial statement said discussions were still ongoing. The announcement therefore records what Sultana said she intended to do at the time, before the new party’s arrangements were settled.

Sources

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