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Copy is written content that tries to persuade a person or group to take a particular action, for example, to build brand awareness, generate sales or secure investment. Copy is the words on your website, in your sales presentation, and in every email you send. Headlines that stand out Web pages that get read and shared More sales/leads/candidates Better sales/leads/candidates Lower cost of acquisition Improved branding and status within the industry

Ruth Davidson’s wheat-field tweet about Theresa May

Conservative Scottish Conservative leader

What was posted

Ruth Davidson posted a photograph of herself running through wheat at an Edinburgh city farm, playing on Theresa May’s account of doing the same thing as a child.

Ruth Davidson on X

Why it mattered

May’s interview answer had become a campaign-era joke. Davidson, who led the Scottish Conservatives, gave it a second run on Twitter by staging her own version.

Sources

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David Cameron’s “chaos with Ed Miliband” tweet

Conservative Prime Minister

Excerpt

stability and strong Government with me, or chaos with Ed Miliband

Days before the 2015 general election, David Cameron presented the choice as one between stability under him and chaos under Labour leader Ed Miliband.

Original post on X David Cameron on X

Why it mattered

The Conservatives won a majority in 2015. After the Brexit referendum and the instability that followed it, the slogan took on a second life as people quoted it back at the Conservatives.

Sources

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David Cameron’s first tweet

Conservative Prime Minister

Excerpt

I’m starting Conference with this new Twitter feed about my role as Conservative Leader.

David Cameron opened his personal Twitter account on the eve of the Conservative Party conference. He said he would use it to post about his role as party leader.

Original post on X David Cameron on X

Why it mattered

The first post joked about how often he would tweet, recalling a remark he had made about Twitter in a 2009 radio interview. As a sitting prime minister, he was opening a new channel alongside the official Downing Street account.

Sources

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Nadine Dorries’s tweet after Boris Johnson’s Privileges Committee hearing

Conservative MP for Mid Bedfordshire

Excerpt

@BorisJohnson very clear today.

Nadine Dorries backed Boris Johnson’s evidence to the Commons Privileges Committee and said she expected him to be exonerated.

Original post on X Nadine Dorries on X

Why it mattered

The committee was examining whether Johnson had misled Parliament about gatherings in Downing Street. It later concluded he had deliberately misled the House. Dorries’s post records a public defence of his testimony on the day it was given.

Sources

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Alok Sharma’s tweet after the Sue Gray report

Conservative MP for Reading West

What was posted

After the final Sue Gray report was published, Alok Sharma called the behaviour it described unacceptable and said Boris Johnson had apologised and implemented changes.

Original post on X Alok Sharma on X

Why it mattered

Sharma, who was president of COP26, also said Johnson had his full confidence. His public statement is part of the record of how Cabinet ministers responded to the report.

Sources

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Peter Bone’s Brexit Christmas card tweet

Conservative MP for Wellingborough

Excerpt

Brexit new year

Peter Bone tweeted his Christmas card depicting himself as Father Christmas passing over Angela Merkel and Jean-Claude Juncker. The card wished recipients a Brexit new year.

Original post on X Peter Bone on X

Why it mattered

The card turned Westminster’s Brexit argument into a festive cartoon. The Guardian picked it out in its 2017 roundup of politicians’ Christmas cards.

Sources

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Gavin Williamson’s resignation letter on Twitter

Conservative Minister without portfolio

What was posted

Gavin Williamson posted his resignation letter amid allegations of bullying and an ongoing complaints process over messages he had sent to a colleague.

Original post on X Gavin Williamson on X

Why it mattered

Williamson said he was leaving government to take part in the process and clear his name. The official exchange records his reasons for stepping down and Rishi Sunak’s response.

Sources

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Amber Rudd’s Cabinet resignation tweet

Conservative, resigned the whip Work and Pensions Secretary (resigning)

Excerpt

I have resigned from Cabinet and surrendered the Conservative Whip.

Amber Rudd shared her decision to resign as work and pensions secretary and surrender the Conservative whip.

Original post on X Amber Rudd on X

Why it mattered

Rudd objected to Boris Johnson’s expulsion of 21 Conservative MPs who had rebelled over Brexit. Her resignation took that dispute into the Cabinet and put further pressure on a government that had lost its Commons majority.

Sources

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Michelle Thomson’s deleted tweet about Ukraine and the EU

Scottish National Party MSP for Falkirk East

What was posted

Michelle Thomson commented on Ukraine’s application to join the European Union and asked readers to draw a lesson for Scotland.

Michelle Thomson biography

Why it mattered

Thomson apologised after criticism. The episode was reported alongside Nicola Sturgeon’s statement that there was no comparison between the war in Ukraine and Scotland’s independence debate.

Sources

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Stewart McDonald’s tweet calling for Crispin Blunt to stand down

Scottish National Party MP for Glasgow South

Excerpt

Crispin can no longer provide that leadership.

Stewart McDonald announced his resignation as a vice-chair of Parliament’s all-party group on global LGBT+ rights and called on its chair, Crispin Blunt, to leave.

Original post on X Stewart McDonald on X

Why it mattered

The departures followed Blunt’s public criticism of a jury verdict against another MP. Blunt retracted his remarks and announced his resignation as chair the following day.

Sources

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